We started with the total population of Casablanca, narrowed to our app-ready market, and explicitly modeled our highly achievable Year 1 target (capturing just 5%). The local market is growing at a 16.8% CAGR, meaning the total opportunity doubles within 4 years.
Our street surveys showed 29% of users suffer daily friction. Applying a VC benchmark, we assumed only 10% of those would actually pay. This conservative 3% conversion yields ~5,873 paying subscribers.
Through hyper-targeted, viral product led growth and organic market demand, it costs us between just 3 and 10 MAD to acquire a single user.
A Plus subscriber pays 30 MAD/mo (we keep 21 MAD) and stays an avg of 3.5 months. This results in a massive 7:1 LTV:CAC ratio (Investors only look for 3:1).
For every 30 MAD a user pays, we keep 21 MAD after platform fees, AI processing, mapping, and cloud costs. The architecture is lean and built to scale.
Travel apps typically convert at 2 to 2.5%. Because our users are mostly commuters, we stressed-tested the model at just 0.5% (1 in 200 users). By using 0.5%, we prove the business works even in the worst-case scenario. (Hitting the 2% average quadruples revenue).
This is the star of the model. This high commission is only possible through direct partnerships (like our Halalbooking framework). It turns every booking into a massive profit event.
978 bookings/mo × 500 MAD stay × 70% = 342,300 MAD in monthly commission revenue.
Converting just 3% of high-friction users and 0.5% of bookings drives incredible early scale. Total Monthly Revenue sits securely at 518,490 MAD.
The Competitor Cheat Sheet
Operates illegally with severe public safety scandals and unvetted drivers.
We guarantee secure transit with vetted drivers to capture the 82% of Moroccans who actively avoid unsafe ride-hailing.
"inDrive might have 96% of the active market, but they operate illegally and have massive safety issues. Our data shows 82% of Moroccans avoid ride-hailing entirely because of this. We aren't fighting for inDrive's users; we are capturing that massive, untapped 82%..."
Inconsistent quality, fake listings, and no physical verification of the property.
We eliminate the "scam tax" by only offering "Verified Premium" stays that are physically audited for safety and quality.
"Traditional platforms have zero physical accountability. They just list spaces. Revy only lists 'Verified Premium' stays that are physically audited. We eliminate the 'scam tax' and travel stress entirely."
Focuses only on simple, single-step transactions for the mass market.
We deploy an autonomous AI concierge that anticipates needs and orchestrates complex, multi-step workflows across daily life.
"ORA is great for basic, single-step transactions. But Revy is powered by Proactive Agentic AI. We don't just process a payment; our AI anticipates your needs and connects the multi-step workflow of a taxi, a train, and a hotel in one fluid motion."
They struggle with local legal compliance and cannot secure domestic backing.
We are built to align with "Digital Morocco 2030," making us the legitimate, institutionally backed choice for entities like UM6P.
"Our biggest moat is Institutional Alignment. Foreign apps are fighting local regulators in a gray zone. Revy is built from day one to align with Digital Morocco 2030. We are designed to be the legal, institutionally backed standard."